About us

Who We Are

Our company name is derived from the concept that digital ecosystems and apps create the most benefit when they are open and distributed, just like the Web itself, and not controlled by a single company or cartel. Hence the allusion to a bazaar. This digital ecosystem is very much like a real world bazaar where traders are free to exchange goods and services with a low barrier to entry and relatively independent collaborative control.
 
We have spent the last decade investing our expertise in creating standards that support this central tenet, starting with micropayment technology that led to the JSON-LD standard, which co founders, Manu Sporny and Dave Longley created and currently maintain.
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The last several years have been dedicated to solving the challenge of digital identity on the Web: how to allow individuals, small businesses, large corporations, and government agencies to cooperate in a digital world while providing both identity assurance and privacy.
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Our vehicle of choice for this effort has been the W3C standards body, where we have been central contributors to new standards such as Verifiable Credentials, Decentralized Identifiers, and Secure Data Storage, all of which are necessary to create a globally interoperable exchange of verifiable data.
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As a non-venture capital backed design house, we have a fairly unique approach to the business of technology creation. Being privately held, and focused on the long-term, we are able to give extra attention to enriching the public good.